Selling Your Ideas: A Critical Executive Skill
In this article, we’re going to look at the art of selling ideas at work. The direct sales professionals among you will be all too familiar with the idea. But for those of you that don’t work in sales, I’m going to show you the connection between selling ideas and gaining influence. We’ll also cover why now it’s more challenging than ever to get your audience engaged and share some tips on how to sell an idea well.