Tag: Name

Choosing the right name for your startup is so important for many reasons. When naming and branding efforts are successful, you’ll benefit from a massive payoff in terms of recognition. In fact, 80% of people refer to a particular item by the respective brand name –Converse, Chapstick, Kleenex, Sharpie, and Tupperware are such vastly recognizable names that they’ve come to represent an entire range of products. But choosing a name can be difficult for many.