Improve Your Strategy with These 5 Marketing Actions
What is marketing?
Marketing is the alignment of business activities to market needs, particularly the promotion and offering of goods and services.
The marketing process requires planning, organization, implementation and mediation of objectives that respond to a strategy.
To begin, you have to know what you want to achieve and from this point, build a step-by-step plan based on a marketing action plan with specific actions that must be reviewed synthetically.These marketing actions will respond to the objectives set, and in turn these to the strategy.Here we are going to give you some ideas, use them to implement yours and obtain better results in your digital marketing strategy.
1. Update the profile of your ideal client
The first risk is attracting the target audience that does not correspond to your strategy and that is most likely not interested in your products and services.
Without a profile of the ideal customer you will not be able to develop an efficient marketing strategy.
Start by reviewing the profile of the buyer persona that you have prepared and enriched from the quantitative and qualitative data and measurements that you have. The most important thing is to know what the needs your ideal client has and how you can help them, this way you can create products and content that really bring you closer to them.
2. Review marketing and Social Media trends
The trends will define a frame of reference for you, it is not a definitive guide, but they do offer you a starting point for the future to implement new marketing actions for your strategy or improve those you have planned.
Lean on the reports offered by recognized institutions in the marketing, advertising and communication sector, taking into consideration your type of client, products and services, market niche and geographic area of action.
3. Design an SEO strategy for your website or blog
You must be clear that if you are developing an online marketing strategy you must have a website and preferably a blog. An effective SEO strategy is a must.
Reviewing your website is vital if you want to attract traffic, to do this, you can start by reviewing the following elements:
• Analysis of the most viewed, commented and best positioned content, in order to optimize it.
• Essential page reviews such as: home, sales, about me or about.
• Optimization of old content.
• Review of the internal and external link strategy.
• Review of keywords of interest.
4. Brand positioning
Achieving a good brand positioning offers you the advantages of increasing its scalability and sustainability based on creating emotional preferences with your target audience.
Once you have managed to position yourself, it will be much easier for you to attract new clients based on the reputation you have earned, as well as retain the loyalty of those you already have by turning them into ambassadors of your brand.
Maintaining control and permanent evaluation of the progress of the brand positioning that you have achieved must be one of your most priority tasks.
5. Analyze and use social networks
The use of social networks is vital, they are not a sales channel in themselves, rather, they are a communication channel that makes it easier for you to serve and reach old and new customers, build loyalty and position yourself.