Innovative Methodologies To Create Companies Of The Future
There is a lot of competition in the business world, and you must be up-to-date to stay in the game. Many of the battles are fought in marketing, sales, or finance; now, it is the capacity for innovation that will determine the survival of companies. You are in a time where it is necessary to learn to unlearn because many of the ideas and models that worked for many years stopped working before the digitization of the economy and companies. Currently, digital transformation has to be present in every company that wants to be the protagonist of the future. To transform a company into a digital one, we need to use innovative methodologies that help promote innovation.
Here, we will tell you about some of the primary methodologies companies currently use to innovate, whether defining the business model, product development, work team management, or customer relations.
1. Design Thinking
Suppose a methodology is imposed in most innovation processes by companies; that is Design Thinking. This is so because it promotes a new way of thinking, which helps creativity emerge. It can be used in multiple fields of the company’s activity and as part of other methodologies. For example, to carry out the different parts of the Lean Startup method, some Design Thinking tools are usually used so that both procedures integrate wonderfully when, for example, you want to design a project—a new business model in a company. In this way, Design Thinking is presented as a methodology to generate innovative ideas that focus its effectiveness on understanding and providing solutions to the real needs of people when they are considered as users of a product or clients of a company. The methodology is inspired by how product designers work, so the goal is to replicate how designers think.2. Lean Start-up
The Lean Startup methodology proposes a new approach to change how companies create and launch their products. Although it is specially designed for startups, such as those organizations dedicated to making something under extreme uncertainty, this methodology can be applied by an entrepreneur who only has an idea and a large company that intends to launch a new product into the open. Market. Lean Startup consists of implementing various practices that shorten the product development cycle, measure real progress without resorting to vain indicators, and help to understand what consumers want. In addition, this method allows the company to change direction and alter plans in real-time quickly. Instead of wasting time designing elaborate business plans, Lean Startup offers entrepreneurs and intrapreneurs the best way to continually test their vision, adapt, and adjust it before it’s too late.