6 Marketing Tips For Finding New Customers

All companies fear instability and the possibility of a severe market downturn. However, it is during these periods when the best companies show something better than simple survival skills. Downturn separates out the bad and mediocre, as a result leaving fewer companies standing in good stead to carve up the market when things get good again. So, let’s talk about a new and different way to seek new and different customers.

These fifteen tips are really quite simple yet are so often missed. Pass the tips on. Better yet, put them in practice and be ready to handle the endless stream of new customers.

1. Increase Sales By Connecting With Your Customers

Establishing trust with your customers is key to ultimately persuading them to purchase what you’re selling. Even in an increasingly virtual world, there are many ways to connect with your customers, establish trust, and gain influence. Here are three ways to improve sales by connecting with your customers.

2. Utilize Social Media

Social media is a free space where you can connect with your customers daily. If your customer is using social media, you need to be using social media. This will keep you top of mind when they consider what they want or need to buy. 

As you use social media posts, such as photos, videos, and captions, be sure to provide valuable information; avoid talking “at” your customers and instead try to teach them or explain something to them that is in line with what your product or service is all about.

You can also use social media as a space to show proof that your product or service actually works, such as before and after stats, photos, or testimonials as well as videos of the product or service at work.

Don’t forget to respond to comments and answer questions. This is an amazing way to help sell to new leads. 

3. Promote “Insider Information”

Everyone loves a good deal, and when they feel like they have the inside scoop on an upcoming sale, or receive early access, your customers will develop greater trust in and loyalty to your business. They may even buy more because of it.

This doesn’t only go for sales and special offers. Keep current and repeat customers in the loop with upcoming launches and business news too, and soon, they’ll develop a vested interest in the business.

4. Maintain Relationships

“Once a customer, always a customer” — this should be your motto if you want to learn how to increase sales in business. 

Once a customer has purchased your product, it should not be the end of your interaction with them.

Focus on maintaining a strong relationship with your customer by making them feel valued so that they stick around, and get others to become customers as well. A forever customer will do more for your business than 10 one-time customers.  

5. Implement A Referral Program

Everyone wants to feel appreciated, and a great way to make your customers feel valued is to reward them for referring their friends and family members.

Use future discounts, rewards points, freebies, special access, etc. to incentivize current customers to hold the flag for you.

Not only will this help maintain your relationship with your customers but it will also help you gain new leads who are more likely to purchase because they received a direct referral, all without any additional effort on your part. 

6. Offer A Freebie

One way to help potential customers see the value your business provides is to give them something really great — for free. Freebies are a great way to build trust with warm leads who aren’t quite ready to purchase your actual product. After they get a preview of what you offer, they will be much more likely to buy. 

This freebie can be a taste of your actual product or service, or it can be something that supplements it. Whatever your freebie is, ensure it is valuable in and of itself; this is how you earn the trust of your leads, get them excited for what’s next, and drive an actual sale.