6 Benefits Of Internet Marketing

6 Benefits Of Internet Marketing

Consumers are increasingly turning to the Internet for their buying decisions. This makes Internet marketing more important than ever before. According to studies, to carry out the preliminary price and product research, consumers turn to research on mobile internet and social media before making their final purchasing decisions.

Through regular, affordable customized communication, you can build relationships with prospects and clients through Internet marketing. This serves as a stark contrast to the days of mass marketing, a tactic that is slowly going extinct. Still not convinced that Internet marketing is the direction your company should go in? Then, let the six benefits of Internet marketing listed below help change your mind.


1. THE CONVENIENCE OF INTERNET MARKETING

Internet marketing enables you to be open for business around the clock without worrying about store opening hours or overtime payments for staff. Offering your products on the Internet is also convenient for customers. They can browse your online store and place orders when suitable for them.

2. REACH OF THE INTERNET

By marketing on the Internet, you can overcome barriers of distance. For example, you can sell goods in any part of the country without setting up local outlets, widening your target market. You can also build an export business without opening a network of distributors in different countries.

However, if you want to sell internationally, you should use localization services to ensure that your products are suitable for local markets and comply with local business regulations. Localization services include translation and product modification to reflect regional market differences.

3. GROWING IMPORTANCE OF SOCIAL MEDIA

Internet marketing enables you to take advantage of the growing importance of social media. For example, an article on the Harvard Business School Executive Education website highlighted the link between social networking and online revenue growth. According to the article, a group of consumers that responded most strongly to the influence of social networks generated increased sales of around 5 percent. You can take advantage of this influence by incorporating social networking tools in your Internet marketing campaigns.

4. COST OF ONLINE MARKETING

Marketing products on the Internet costs less than marketing them through a physical retail outlet. You do not have the recurring costs of property rental and maintenance. You do not have to purchase stock for display in a store. You can order stock in line with demand, keeping your inventory costs low.

5. PERSONALIZATION OF OFFERS

Internet marketing enables you to personalize offers to customers by building a profile of their purchasing history and preferences. By tracking the web pages and product information prospects visit, you can make targeted offers that reflect their interests. The information available from tracking website visits also provides data for planning cross-selling campaigns so that you can increase the value of sales by customers.

6. RELATIONSHIPS WITH CUSTOMERS

The Internet provides an essential platform for building relationships with customers and increasing customer retention. When a customer has purchased a product from your online store, you can begin the connection by sending a follow-up email to confirm the transaction and thank the customer. Emailing customers regularly with exceptional, personalized offers helps to maintain the relationship. You can also invite customers to submit product reviews on your website, helping to build a sense of community.