4 Psychological Tricks To Sell More
Here we are going to tell you the most important principles that will help you sell more in your online store.
ReciprocityThe principle of reciprocity in sales psychology means that when someone gives us something, we feel obligated to give something back in return.Of course, online retailers can’t personally visit the home of every person who interacts with them to get a sample into their hands. How can you make reciprocity work for you?
1. Offer a Free Gift
You may not be able to offer something upfront, but you can offer something with the purchase. This technique is a favorite in cosmetic and beauty products.
2. The Gift of Content
Content is an effective way for online retailers to provide value to potential buyers as they move through the consumer profile.
For example, a beauty brand leverages shopping psychology by providing users with a fun quiz to arrive at their product recommendations and preferences.
3. Surprise and Delight
While advertising pre-purchase freebies is a great way to drive first-time purchases and tap into the psychology of shopping, you can take a more subliminal approach to using free gifts to drive online sales.
A surprise and delight approach to this tactic in sales psychology means that you won’t tell customers in advance what they’re getting for free. Instead, they will understand each other when they receive the product you have launched as an additional gift.
Not only does this drive repeat purchases, but it also introduces customers to new products they wouldn’t have discovered otherwise.
4. Commitment and Coherence
When it comes to the psychology of selling, the principle of commitment and consistency says that people will go to great lengths to appear consistent in their words and actions, even to the point of doing things that are fundamentally irrational.
This is because, once you have publicly committed, you will have much more incentive to hold up your end of the deal.
As a retailer, if you can understand the psychology of shopping and get customers to engage a little with your brand, like tools like your email newsletter, they are more likely to eventually buy from your store.
And if you can actually get the products into their hands, even if there’s no official commitment to purchase, your chances increase even more.