Selling services online is a complex process. Services can be intangible and it is often difficult to measure subjective results. In this blog we will talk about the basics of selling services online and establishing trust.
Here we are going to give you several tips on how to use content marketing to solidify your expert status and answer your potential customers’ questions before they arise.
The difference between selling services and products
A product is a physical or digital item with defined qualities, limitations, and specifications. On the other hand, a service is the process of sharing one’s experience or providing physical help and advice. It is often difficult to set limits for this type of work and the results can always be debated.
With services, there is nothing physical to prove except your previous work experience. Services are much more flexible and personalized than products, and people are likely to develop an emotional connection and recommend you or your company.
Here we are going to offer you some tips and real-life examples that will help you understand the psychology of your clients, convince them to choose your services and face their fears.
1. Focus On Problem Solving
People seek services when they cannot solve a specific problem on their own. That’s where you need to focus your main attention, you need to show that you can solve that specific problem and make their lives easier. Use eye-catching design and copy to help users find the solution they need on your website in seconds.
You should also talk about your personal brand or company, your narrative should revolve around the value you create. Describe your background and experience in helping your clients solve their problems and live better lives.
2. Distance Your Brand From Your Competitors
Identify what you do differently from your competitors? What makes your services special? Defining these aspects will help you differentiate yourself from the competition and gain the attention of your audience.
Express your unique values and your potential clients will know they are on the same page.
You can differentiate your personal brand or business from your competitors by setting more affordable or premium prices, offering a broader set of options, or choosing a different tone of voice.
3. Describe The Benefits Of Your Service
The goal is to solve problems and take a customer-centric approach. Communicate the services that your service brings and the needs that you or your team can cover. People look for simple solutions and the idea is to make yours as understandable as possible.
Focus on the customer, the problems and risks they face. You should dispel your fear of requesting someone’s services online. The best way to do this is to show that you recognize their fears and doubts and that you are willing to help.
