The Importance Of A Website For Your Business Success

The Importance Of A Website For Your Business Success

 

If you own a business, it’s very likely that you have a website. If you don’t, you should probably change that immediately. The fact of the matter is, people don’t want to visit a business or call for information. If you don’t have a strong online presence, the odds of getting new customers in the door are very, very low. Websites make it so easy and convenient for customers to find out information right from their phone, tablet, or computer.

 It’s time to take a look at all of your web pages to decide what can be updated, modernized, or streamlined. Let’s crack into it. 


1. OBTAIN A GOOD DOMAIN NAME

Your domain name, also known as your website address, is often the entry point to your site. It is important that it makes a good impression for usability purposes, as well as for search engine optimization (SEO).

Here are some tips for coming up with an optimal domain name:

  • Make it easy to spell. Try not to use slang, made up, or extremely esoteric words.
  • Keep it as short as possible. The shorter it is, the easier it is to remember and type correctly.
  • Use the proper domain extension. Try to always make it a .com domain name (as opposed to .net, .co, etc.) unless it is more appropriate to use another extension, such as .gov, .edu, or .org.
  • Avoid numbers and hyphens. They are hard to remember and less elegant and memorable than word-only domain names, and may be misunderstood when vocalizing the domain name.
  • Ensure it is memorable. With so many websites on the internet, it is important that your website name is catchy so people will remember how to access it in the future.

2. PURCHASE SECURE, SCALABLE WEBSITE HOSTING WITH GOOD TECH SUPPORT

A website host (or sometimes referred to as a website hosting provider) is a company that offers the technology and services necessary for a website to be viewed on the internet. You connect your domain name to your hosting provider so that when users visit your website address, they are shown your website that you store on your hosting account.

Hosting services can cost anywhere between $2 to $100+ per month, depending on the kind of technology and support you choose. You can usually get a discount if you purchase a yearly plan as opposed to a monthly plan.

3. PROMINENTLY DISPLAY A CLEAR DESCRIPTION OF YOUR BUSINESS

It is important to let people know who you are and what you do right away so they don’t feel confused when they visit your small business website. Make sure your main homepage banner (also known as a “hero image”) and subsequent banners are visual representations of your services, and also that you have an introductory text blurb near the top of the page that describes who you are and what you do.

Additionally, make sure both your main and footer navigation menus have “About Us” page links easily accessible so people can click them and read more about your business in depth.

4. IMPLEMENT THE BEST CONTENT MANAGEMENT SYSTEM

A content management system (CMS) is a software program or application that is used to create and manage digital content. A good CMS will help you maintain your site, and you don’t need much technical knowledge to use it. You should choose a CMS that is designed for your unique needs; different systems are used for different reasons, such as user-friendliness, extensibility, and budget.